If You Have to Explain, You’re Losing

There’s whole lotta people rushing to explain this US agreement on Greenland with Denmark as nothing more than adding a few more pieces to an already existing agreement dating back to the 1950s, And they’re right, except here’s the problem: if you have to rush to explain that, you’ve already lost.

You see, this is more PR than anything else. And the second of the 47’s actual talents is being able to manipulate the media. Our nation’s Media Glitterati will run with the framing. AFP News Agency put it this way: “...to give Washington “permanent control” over Greenland’s security and bar Russian and Chinese bases from the Arctic territory.” You can stop at “security” because that’s all that matters here. TV station social media accounts (like WSPA in North Carolina, WDSU in New Orleans) are all following the same template.

Facts do matter, and yes, the context is important, but again, the media is following the framing that makes everyone think otherwise and you won’t be able to dislodge it.